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LaundRe is a London-based denim finishing hub bringing discarded and pre-loved jeans back to life. Using clean, sustainable wash processes, we restore character, quality and wearability without the environmental cost of making new. Thanks to Reskinned, these re-finished jeans are available directly to you, keeping quality denim in circulation for longer. Finished locally in London, this is the future of fast fashion aiming to reduce overproduction.
With over 30 years of denim industry expertise, the LaundRe team is united by a shared vision to deliver circular, responsible solutions in the UK. Our ReBorn by LaundRe collection applies that expertise to post-consumer and unsold denim, giving unwanted jeans the care, creativity and craftsmanship needed to be loved again and again. Thanks to Reskinned, these re-finished jeans are available directly to you – keeping quality denim in circulation for longer.
Each pair is ozone cleaned and elevated to a premium new look using our state-of-the-art laser technology. We use sustainable colour tints and responsible low-impact wash technology to subtly adjust shade and appearance. Every finish is unique with no two jeans are the same. We believe great style should go hand in hand with transparency, fair supply chains and circular business models that keep quality garments in use for longer.
ReBorn by LaundRe has teamed up with ReSkinned with the hope of slowing fast fashion down one garment at a time. This is circular denim in action responsible, low impact and the future of fast fashion!
